Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Plus-size beauty blogger slams 'fat-shamers' who targeted her over role in new Nike campaign | The Sun
Never Done Inspiring: Ad Revolution. Nike.com
Woke-washing: how brands are cashing in on the culture wars | Advertising | The Guardian
The New NIKE Ad Is A Reminder That Equality Does Have Boundaries | HuffPost Voices
Why I'm boycotting Nike: Get woke and go broke
How to create woke advertising that resonates locally -
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
/cdn.vox-cdn.com/uploads/chorus_image/image/63119223/serena.0.png "Nike calls out gender stereotypes with powerful new ad - Outsports")
Nike calls out gender stereotypes with powerful new ad - Outsports
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Nike's Colin Kaepernick campaign puts the boot into Donald Trump | News Review | The Sunday Times
Gartner Blog Network
Can Nike keep its cool? | Financial Times
Consumers' Research ads accuse Nike, American Airlines and Coca Cola of putting 'wokeness' first | Daily Mail Online
Controversial Colin Kaepernick ad: Nike was right to just do it
Consumers' Research ads accuse Nike, American Airlines and Coca Cola of putting 'wokeness' first | Daily Mail Online
Nike working hard to look 'woke' | Stuff.co.nz
Colin Kaepernick's Nike advert is a distraction, his protest is bigger than any argument about shoes
Woke washing: what happens when marketing communications don't match corporate practice
Woke Washing: the problem with 'branding' social movements | CBC Radio
Nike Commercial With Kaepernick: Media Buzz Worth $163 Million - Bloomberg
New disturbing Nike advert prime example of businesses posing as woke to turn profit - Daily Record
Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality. | Business Insider India
/cdn.vox-cdn.com/uploads/chorus_asset/file/18276862/nike.jpg "Colin Kaepernick and Nike's Fourth of July sneaker controversy, explained - Vox")