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PDF) How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application
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Administrative Sciences | Free Full-Text | How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application
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Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps: Zichermann, Gabe, Cunningham, Christopher: 9781449397678: Amazon.com: Books
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