![The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed](https://cdn.businessinsider.nl/wp-content/uploads/2019/08/3004edc1483ead868d0bc9ee92fbcecca3e3b97b.jpg)
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed
![Nike's Colin Kaepernick ad isn't the first time the brand's commercials have made a social statement. See some of the most memorable campaigns in its history. Nike's Colin Kaepernick ad isn't the first time the brand's commercials have made a social statement. See some of the most memorable campaigns in its history.](https://static.businessinsider.com/image/5b92cbc1e199f327008b5b1c.jpg)
Nike's Colin Kaepernick ad isn't the first time the brand's commercials have made a social statement. See some of the most memorable campaigns in its history.
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-3_1642439476075.jpg)