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Under Armour vs Nike & Adidas: Strategic differences, success factors, mistakes & the future... - YouTube
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Under Armour on Twitter: "Knowing success is covered in sweat, that's #WhatsBeautiful. No Matter What. Sweat Every Day. #IWILL http://t.co/1ky9r0XE" / Twitter
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Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
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